Principles of Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Principles of Marketing - Essay Example Most companies also began putting a great amount of effort into the marketing that went on for the distribution, sale and purchase of cars; manufacturers tried to bring about cost effectiveness while keeping in mind the kind of style and prestige that customers wanted to be associated with in terms of the car they were about to purchase. Advertising thus began to take up a huge part of the business because producers and manufactures tried to attract more and more customers towards their showrooms by displaying what the customer wanted. Muscle cars were initially used with the help of great design and specification with the hope of attracting car enthusiasts to the store who could then spread the message by word of mouth as well. Further, the print media also took a popular stance as cars could be advertised with picturesque beauty and catchy captions, attracting different sections of the potential consumers and target market. Since then right till the 21st century, cars have played a very important role in the manufacturing industry and as the years have gone by, better looking cars for different kinds of people with different incomes and budgets have been created. This industry has boomed a great deal and has gone from providing only the rich people with such a luxury to making the demand for cars quite an elastic one. However, despite such differences, the main target market or consumers of the automobile or car industry continue to be men – both enthusiasts of cars and motor vehicles as well as everyday working men who need a mode for commuting every now and then. Gradually, women have also taken to having their own cars as more importance and independence has been thrust on to them. Today if we take a look at the different levels of segmentation with respect to the potential target markets, the car industry is also greatly influenced by purchases made by young teenagers who have started learning

Should All Tobacco Products Be Banned Essay Example | Topics and Well Written Essays - 500 words

Should All Tobacco Products Be Banned - Essay Example Tobacco industries are one of the largest sectors that raise the tax revenues. Banning it would, therefore, result in losing all these millions of dollars that tobacco industries provide. The tax returns from tobacco are also generated from its numerous advertisements and exportation and therefore the country will lose a lot of its income. Â  Thousands of citizens are addicted to tobacco and banning it will, therefore, have its own repercussions from the citizens who will not have been mentally and physically prepared to stop its use. With the sale of cigarettes and other tobacco products being high in some parts of the country, banning this product will, therefore, mean a massive loss of jobs for those working in the tobacco industry’s directly or indirectly and even loss of livelihood for the tobacco farmers. The government, therefore, must be prepared for the increase in unemployment as a result of this ban and also an increase in mentally incapacitated individuals who have been forced to stop tobacco intake whereas they had not been sufficiently prepared. Â  Having presented those arguments, it is time for the reality to be examined. Taxation loss is definitely going to dent the economy. On the other hand, however, the dent might not be as large as the opponents might want to indicate. This is because a ban on tobacco will reduce the negative health effects that accompany tobacco use as stipulated in the introduction sector. The government will, therefore, be saving on the health costs and this will almost balance the reduction in tax revenue. Â  Banning tobacco does not mean that the government will not come up with other industries which can accommodate those who were depending on tobacco for their livelihood. A campaign to ban tobacco and introduce other stimulants that are not necessarily harmful to the people like what happens in rehabilitation centers for those addicted to nicotine should be enforced.

Design a four stage training program (Food and beverage department) Essay - 1

Design a four stage training program (Food and beverage department) - Essay Example These are; The fast food industry has been in existence for quite a while. Majority of restaurants or people who are into this business in the world do so on small scales. Fast food simply means food that is supplied or served quickly after they have been ordered. A fast food restaurant therefore can simple be described as provided, that is food been served a few minutes after it has been ordered. This whole idea of fast food people getting so busy going about their business hence making them have less or no time at all to waste on cooking or eating. They therefore preferred these fast food restaurants to be able to get what they want quickly and continue with their businesses. The industry over the years has been farced with criticism from health boards on their operations as far as their method of preparations and amount of waste bags they release into the environment. This is because health board believe since the foods on meals prepared at always cooked in a hostel, there could be a high possibility of the meals not well cooked for and safe for consumption. In the case of releasing waste into the environment, health boards as well as environmental boards believe that since most of the time, meals served in these fast food restaurants are with eaten at the restaurants but rather packaged in plastic and other non-biodegradable materials hence posing great danger to the environment. These are all problems or situations you are band to face and deal with when you take over this job. It is however quite lucrative although it has all these problems one needs to deal with. Due to the criticism of needs provided or censed by these fast food restaurants as not been well cooked, the industry decided to change its name to quick service restaurants to clear this perception, but this was to no avail since most customers still prefer the fast food restaurant. You are gong to be employed as a fast food restaurant manager and this is

Flight( I choose the Bald eagle) Research Paper

Flight( I choose the Bald eagle) - Research Paper Example Further topics explored in this research work include the food habit and the challenges faced by Bald Eagles. In short, this research work attempts to provide overall information on one among the most important predators in the sky, i.e., Bald Eagle. Generally, human encroachment affects the ecological balance and sustenance of life. More and more endangered species are at the edge of extinction and the human race is responsible for the same. Within this scenario, the challenges faced by birds like Bald Eagles are unnoticed because human beings provide less importance to this problem. Still, the attempt to retrieve of Bald eagle (mainland of North America) population is noteworthy because the same is an important epoch within the effort to maintain bird population and to save birds from extinction. Thesis statement: The research on Bald Eagle proves that this bird has some peculiar characteristics, its habitat includes wetlands with abundant supply of fish, its food habit includes ca rnivorous (primarily fish), and it faces challenges like human encroachment on habitat, pesticides, and hunting. This section of the research work is broadly divided into: general information, habitat, food habit, and challenges. General information: In real sense, this bird is not bald or with fewer feather on its head. Instead, the name originates from the fact that the color of this bird’s head is white. ... To be specific, female birds are comparatively larger than male birds. These birds have strong legs and toes, most helpful to snatch their prey and to slice meat. This peculiarity is helpful for this bird to have dominance over its prey. Besides, these birds are seen in almost all parts of the mainland of North America. [Untitled figure of population distribution of Bald Eagles in North America]. Retrieved November 12, 2013, from: http://www.mbr-pwrc.usgs.gov/id/framlst/i3520id.html The difference between mature and immature birds of this type is visible because immature birds are with black color on their beaks. On the other side, the mature birds do not have any color variation on their beaks because the dominant color is yellow. One can see that, â€Å"Bald eagles are one of the largest raptors, or birds of prey, in North America† (Magby, 2012). These birds belong to sea eagle variety and they build large nests on tall trees. In addition, this bird’s fame is related to its status as the national bird, within the context of US. Habitat: The main habitat of this bird variety is wetlands, including coastal areas, riverbanks, large lakes, and other type of large water bodies. One can see that this bird selects these areas as main habitat because sustenance and reproduction are important. To be specific, these birds build their nests on tall trees near to water bodies, including wetlands. Besides, abundance of fish variety in wetlands attracts this bird variety to these areas. On the other side, these birds never provide any special importance to tree species. Instead, almost all tall trees are used for nesting purpose, disregarding species. Besides, these birds provide ample importance

A Clausewitzian Analysis of the Thirty Year’s War Essay Example for Free

A Clausewitzian Analysis of the Thirty Year’s War Essay When applying the Clausewitzian paradoxical trinity paradigm to the Thirty Year’s War, we see that the catalyst that sparked much of the conflict during that time was driven by civil unrest of the ‘People’ engendered by fear of religious persecution. Beginning with the divergence of religious and secular leadership resulting from the Protestant Reformation which was exacerbated by the rigidity of Catholic monarchy, we see how widespread fomenting dissent within the German States lead to the decline of the Habsburg ruling family. In his work, On War, Clausewitz describes the essence of war as a continual interplay between the ‘paradoxical trinity’ of the people, the government, and the military. As we apply this framework to the complex and varied influences of the early 17th century, this model provides clarity in determining the root causes that shaped this era an era that has come to be characterized by the rampant internecine warfare of religious and political factions of the time. The Protestant Reformation, which had begun to take traction with many of the expansion-minded German nobility, set the stage for the conflict between Catholic and Protestant factions throughout the German Provinces. With the signing of the Peace of Augsburg in 1555, Lutheranism had been officially recognized by the Holy Roman Empire. The major outcome of this treaty enabled the Protestant movement in Germany to claim lands once belonging to the Catholics. This result had great appeal to the more secular rulers throughout Europe who sought to disentangle themselves from papal oversight and influence. Under the rule of the Holy Roman Emperor Mathias, Protest and Catholic factions had gained equity of representation and influence throughout the Hapsburg controlled regions. This unification was driven, in part, by the larger Muslim threat presented by the Ottoman Empire. This truce, however, was an uneasy one with all the characteristics of a 17th century Cold War between the two religious sects, and as the balance shifted with the rise of a new monarch, each side began an arms race to defend their interests from the other. The appointment of the intransigent Catholic monarch, Ferdinand II, posed a threat to Protestants throughout the various Habsburg controlled territories. Religious hegemony of individual States was the preferred condition of German rulers in the early 17th century. The religion of the ruler shall be the religion of his subjects† was a motto that was very near and dear to many of the European rulers of the day. This rang especially true among the Catholic territories where the Church exercised much greater political influence than their Protestant counterparts. So when the balance of Protestant and Catholic controlled States was disrupted with the ascension of Ferdinand II a widely acknowledged Catholic zealot to the throne of Bohemia it brought a face to the fears of the Protestant nobility. In an effort to limit his religious edicts, the Protestant Bohemians entreated for religious freedoms of their newly throned monarch. The harsh dismissal of these entreaties was the spark that ignited the powder keg that Central Europe had become, and the subsequent â€Å"Defenestration of Prague† resulting in the death of Ferdinand’s representatives by Protestant rebels signaled the start of uprisings in Hungary, Transylvania, and the rest of Bohemia. This uprising spread throughout Europe, drawing in both political and religious powers to become decisively engaged. The unresolved religious dissent among the people and the Habsburg ruler served as a lodestone for conflict throughout Europe and lead ultimately to the decline of the Holy Roman Empire into several small autonomous territories. Early successes by the Hapsburg against the Bohemians, and later the Palatinate States, led to the direct involvement of France and Holland allying against the Hapsburgs. Their efforts were later supported by England, Sweden, Denmark, Savoy and Venice. These State actors all had their own agendas but ostensibly acted in support of the Protestant rebellion whose secular distancing from Church control appealed to both the ruling classes and commoners alike. The war ravaged the German countryside and some estimates have nearly half of the population were killed, wounded, or displaced, with some areas such as Wurttemberg losing nearly 75% of their population. The Peace of Westphalia which was signed in the fall of 1648 signified the end of the war. Alsace became part of France, while Sweden gained much of the German Baltic coast, while the Emperor had to recognize the sovereign rights of the German princes, and equality between Protestant and Catholic states, while Spain, in a separate peace, finally acknowledged the independence of the Dutch Republic. † The Habsburg crown was now, more than ever, subject to the auspices of the Imperial Diet, also termed the Reichstag or German Parliament, which exists to this day. When viewing the root cause of the Thirty Year’s War under the Clausewitzian perspective, we see that the â€Å"People† node of the paradoxical trinity was the most influential during that time. This war is often termed the War of Religion as religion was either the root cause of conflict, or the excuse used to mask political machination in efforts to expand power and influence. But in truth, religion was merely the vehicle by which contention among the commoners and landowners took shape to facilitate change of the current governmental structure. Upon the conclusion of the war, after the smoke had cleared and the damage was tallied, Habsburg power was irrevocably shattered and France emerged as the new epicenter of European influence and might. But the consequences extended beyond the immediate outcomes of the war. The resulting Peace of Westphalia changed the very relationships between citizens and the State, extricating religion from the government and laying the foundation for modern civic relationships of today’s democracies.

Nature and Architecture | Literature Review

Nature and Architecture | Literature Review The human race has reached the zenith of excellence in the paradigm of technology. With their advancement they have nestled an utter disregard for the only thing which has taken care of the human race since the beginning of time. When man was born, nature had already created an environment for the healthy and unhindered survival of humankind. Now that we have learnt so much about ourselves and the different elements of nature, we have an unreasoned intent to cut out nature from our dwellings. In the recent times, we hardly find any living element in our modern interiors. Bold usage of architectural elements like steel and glass has turned our houses into boxes and vaults which does not even allow natural ventilation. With the introduction of bio mimicry, we have settled for lifeless inanimate dummies which are inspired from nature, but we still could not take a bold step toward making our homes more penetrable yet secure, so as to cut down on resource consumption. It is obvious that natural ventilation and lighting reduces consumption drastically. I imagine what life would be like in the age when the human race came into existence. There were trees, which were abundant. Man must have found shelter under them. Then there were threats, the different species of wild animals. Man had to build a protective shelter to keep the wild threats away. Thus started the fight between nature and humans, trying to keep nature out of the house they lived in. with time, we learnt to tame many forces of nature. Now we almost feel invincible as a race that can control the weather that we experience inside. But now, we have come to a stage where we have started to eliminate the natural necessities for human survival. We see the effects of such acts in phenomena like global warming, ozone depletion etc. and also their aftereffects which are diseases that kill the human himself. I don’t intend to say that the first fight to keep the wild away from the home was not just, but at some point in time, the human progressive intent to dominate or pu t governance against natural forces should have been shunned or stopped totally so as to keep a balance in ecology of places. The broader term that incorporates both the human society and natural ecology is Landscape. Landscape is the term which incorporates a lot of subjects, along with nature and architecture. Now, the change from a green to an apparently morbid look of the cityscape is not just because of the people cutting down trees and building over them. There is a deep connection between the nature of contemporary landscape and the different aspects of human knowledge. The subjects like art, literature, geography, social sciences are vividly influential to dictate landscapes (Benson, John F and Roe, Maggie H, 2000). So a landscape (which captures nature and architecture and is a medium to link the two) is governed by the whole system which runs the universe. It is not the department of public health or the environment department of our country that is going to keep it balanced and save nature for us. Nobody can. To change the morbid landscape back to green, we need a paradigm shift of ideas throughout. According to the researches of Thomas Kuhn, the natural sciences are more of hypothesis, which answers to most of questions in its paradigm. For example, the Copernican theory on the movement of planets , even if it is presently proven to be true, was initially not accepted as Ptolemy’s deductions of the planetary motions seemed to answer more questions. But with advancement of physics and optical knowledge, new devices were made and new questions were raised. These questions seemed to be answered better by Copernican theories. This was a literal paradigm shift in the world of natural sciences. Books were rewritten, theories and corollaries redrawn (The structure of scientific revolutions, Thomas Kuhn, 1962).We need such a huge change in the outlook toward nature. Now, when we talk about such huge changes, there should be reasons enough to justify them, and there are. Firstly, the term ‘Global Warming’ has been dominating our media since many days now. From all the initiatives taken by our governments, we are all aware of the fact, that cutting down of trees are in some way connected to the heating up of our planet earth, but very few actually care about it or are actually taking steps to prevent the cutting down of trees. Secondly, there is increase in the ozone depletion and it is increasing daily. The ozone depletion does not only affect the humans, but also affect the natural ecology as it destroys the natural ecological systems by killing many organisms which cannot survive the dangerous ultra violet radiations. The list goes on and would definitely be a chapter in my dissertation. Significant Environmental Issues There are many options/issues and most of them so far suggested are varying degrees. These options/issues are as follows: Ozone Layer Depletion Global Warming Loss of Biodiversity Climate change Exploitation of natural resources Land degradation Nuclear issues Hazardous waste Water pollution Acid rain Over population Deforestation Desertification (Khan, MD. Zulfequar Ahmad, 2013) All these issues lead back to the root of all problems, humans trying to capture or tame nature. The inquisitive minds of the human race have deciphered the codes of nature and learnt a lot about it, and used and combined natural elements to invent ways of taming nature itself. Everything that is happening is all abiding the laws of nature. So if it is all going wrong, then there are two possibilities- one that we are not going in the right direction, or our knowledge of nature is flawed right at the foundation level of scientific studies. The latter is more unlikely to happen. Whereas the first is very possible, if we think that we have been walking the wrong path right from the beginning. Imagine, if the human who had built a house for the first time in history of human enlightenment, had not cut down a whole tree to build his house, and cut branches only enough to build his house, and had let the rest of the tree to live, we would be living in a very different landscape right now. Trees were abundant. If we suppose that a family generally has three members, and can fit into one house, and if we also suppose that to build a house one needs branches from ten trees ( to leave the trees alive even after building out of their woods), we can still have shelter for every person on this earth (considering the present population of earth is 7.5 billion extrapolating the data from 2012, and the number of trees on earth is 400 billion and at least 80 billion are trees from which houses can be built). It would be unjust to the people who are working to revive nature from the current disastrous state that it is in, if I say that people do not care at all about nature. There are various green rating systems these days like USGBC, IGBC, LEED, GRIHA, GREENECO etc. that rate buildings on the eco-friendly approaches in design. With the participation of the new generation of architects in achieving these ratings, people’s houses are becoming more sustainable and there are great reductions in resource consumption in proportion to the increase in number of buildings.(4) References: Benson, John F and Roe, Maggie H, 2000. Landscape And Sustainability, Page- 3. Kuhn, Thomas, 1962, The structure of scientific revolutions. Khan, MD. Zulfequar Ahmad, 2013. Global Environmental Issues and its Remedies, International Journal of Sustainable Energy and Environment, Vol. 1, No. 8. (http://www.ijsee.com/IJSEE_Vol.%201,%20No.%208,%20September%202013/Global%20Environmental%20Issues.pdf) http://in.usgbc.org

Essay --

To the farmer, soil is where crops grow. To the engineer, soil is a foundation upon which to build. To the ecologist, soil supports communities of living things. To the archaeologist, soil holds clues to past cultures. To the city dweller, soil nurtures grass and gardens. To the scientist, soil is all of these things. Soil has been called â€Å"the skin of the earth† because it is the thin outermost layer of the Earth’s crust. Like our own skin, we can’t live without soil (â€Å"Story of Soil†). No matter where we go or what we do, soil is important to all of us. We walk all over it, take it for granted, and treat it like dirt, but SOIL is what our lives depend on. Every single thing we do is rooted in soil in at least one way, if not more. If we dig deep enough, we may even find our future careers and life passions. There are countless career opportunities that rely on soil in one way or another. What soil means to each career pathway varies greatly, much like the diversity within the career options themselves. No matter how different our lives and careers may be, one thing is for certain: we absolutely cannot survive without soil. To the farmer, soil is vital to his very existence. Soil is the home of over 400 million acres of crops that the farmer grows and nurtures to feed his family and yours. According to the 2007 USDA Census, there are almost 1 billion acres of farmland being utilized for crops and livestock (â€Å"American Farms†). Without the soil, these farmers would not be able to raise the products that we rely on for basic survival. United States agriculture must produce enough food to help feed the world’s ever growing population. At 7 billion people and rising, our soil must remain as productive as ever (â€Å"World Population Clock... ...bringing wetland habitats back and creating better soil management practices. Even if ones’ career is not directly related to soil, we all rely on it every day. To urban dwellers and rural route residents, soil supplies everything needed for their survival. Soil supplies the antibiotics that fight disease, the food on our plates, the clothes on our backs and acts as a holding facility for solid waste and wastewater. Soil also provides the foundation for our homes, stores, schools, and jobs. This is just the tip of the iceberg describing how our existence and possibly even our careers rely on soil. As we can see, a variety of diverse jobs include working with and understanding soil. Soil is vital to the farmer, to the archaeologist, to the scientist, to the ecologist, to the architect, to the engineer, to you and to me. Like our own skin, we can’t live without soil. Essay -- To the farmer, soil is where crops grow. To the engineer, soil is a foundation upon which to build. To the ecologist, soil supports communities of living things. To the archaeologist, soil holds clues to past cultures. To the city dweller, soil nurtures grass and gardens. To the scientist, soil is all of these things. Soil has been called â€Å"the skin of the earth† because it is the thin outermost layer of the Earth’s crust. Like our own skin, we can’t live without soil (â€Å"Story of Soil†). No matter where we go or what we do, soil is important to all of us. We walk all over it, take it for granted, and treat it like dirt, but SOIL is what our lives depend on. Every single thing we do is rooted in soil in at least one way, if not more. If we dig deep enough, we may even find our future careers and life passions. There are countless career opportunities that rely on soil in one way or another. What soil means to each career pathway varies greatly, much like the diversity within the career options themselves. No matter how different our lives and careers may be, one thing is for certain: we absolutely cannot survive without soil. To the farmer, soil is vital to his very existence. Soil is the home of over 400 million acres of crops that the farmer grows and nurtures to feed his family and yours. According to the 2007 USDA Census, there are almost 1 billion acres of farmland being utilized for crops and livestock (â€Å"American Farms†). Without the soil, these farmers would not be able to raise the products that we rely on for basic survival. United States agriculture must produce enough food to help feed the world’s ever growing population. At 7 billion people and rising, our soil must remain as productive as ever (â€Å"World Population Clock... ...bringing wetland habitats back and creating better soil management practices. Even if ones’ career is not directly related to soil, we all rely on it every day. To urban dwellers and rural route residents, soil supplies everything needed for their survival. Soil supplies the antibiotics that fight disease, the food on our plates, the clothes on our backs and acts as a holding facility for solid waste and wastewater. Soil also provides the foundation for our homes, stores, schools, and jobs. This is just the tip of the iceberg describing how our existence and possibly even our careers rely on soil. As we can see, a variety of diverse jobs include working with and understanding soil. Soil is vital to the farmer, to the archaeologist, to the scientist, to the ecologist, to the architect, to the engineer, to you and to me. Like our own skin, we can’t live without soil.