The Netflix Financial Statement Essay Example | Topics and Well Written Essays - 1000 words

The Netflix Financial Statement - Essay Example Netflix needs to develop some new business strategies in order to survive in this rapidly changing movie industry. The firm can emerge as a reputable provider of DVDs by maintaining its brand identity and differentiating itself from its competitors present in the market. Meanwhile, the streaming service of Netflix can be considered as a complementary service to the firm’s DVDs rental business in the coming years. Although the movie watching market or the video market is mature the streaming market has not yet fully emerged. This means that Netflix cannot just rely on its strategies of the past but must try developing a hybrid strategy that will help in addressing the future market demands and customer’s expectations. An emerging market offers new companies an easy entry pass. Therefore Netflix must make sure that all of its strategies should be focused on the new and emerging market practices. The differentiation strategy is where the company concentrates all of its efforts in developing a single product and then incorporating unique and different attributes for meeting the needs and addressing the demands of its customers. When a firm adds value and uniqueness to their products for attracting customer, it is likely that the customer will be willing to pay the much higher price for such products and services. Same is the case with Netflix. The firm entered the online business and targeted the online renting of DVDs. This strategy can be achieved by Netflix by using the recently developed or the upcoming marketing technologies which have not been yet incorporated by other companies in their business. Netflix introduced an integrated search engine in its newly launched website enabling the customers to search and access the products of their choice. The management of Netflix must reflect ingenuity and talent while marketing their products by employing the already establishe d and available supply chain technology and infrastructure.

Bank of America or McDonalds Case Study Example | Topics and Well Written Essays - 1250 words

Bank of America or McDonalds - Case Study Example This is because they help the organization in achieving several objectives. This includes planning and executing functions such as marketing. Talent management program has aided the expansion of the bank in America. This has made the management of the bank tap the best talent from the market. According to Goldsmith & Carter (2010), the bank has been successful because their talent management plan facilitates the training of employees. In the plan, several principles have assisted in devising a comprehensive program for succession at the bank. Goldsmith & Carter (2010,) assert that the implementation of the program led to the growth of the bank. Indeed, the management engaged in consultations prior to designing programs that helped in equipping employees with skills necessary for enhancing growth at the institution. The bank devised a seven-point program that emphasized the importance of leadership at the helm of the organization. According to the plan, the transition of roles happens at the departmental level. This handled leadership dilemmas that led to the fall of competitor banks. The bank survived by recognizing diversity in populations when designing programs that tap talent. The institution believes that success is a combination of stratagem that taps the potential of different employees (Lawler, 2008). The human resource department designed phases for tapping talent into the firm. Initially, they recruited the best from the job market. Thereafter, they collaborated with firms that assisted in designing programs for recruiting the best. The management succeeded in their ventures because they sought advice from professional bodies and reputable recruitment agencies (Lawler, 2008). The selection process ensured that members selected to fit in the organization.